Highland Brewing to open second taproom in downtown Asheville


Highland Brewing Company is returning to downtown Asheville where the brewery’s story began 25 years ago. This second taproom represents a special homecoming as Highland joins Ellington Realty Group and four-time James Beard Award-nominee chef Meherwan Irani to revive an Asheville Art Deco treasure in the historic S&W Cafeteria building located at 56 Patton Avenue.

“Highland was part of the rebirth of downtown Asheville back in the 90s along with many others – to return downtown and be part of the rebirth of this iconic building is nothing short of amazing,” says Highland’s founder, Oscar Wong.

The building, which was designed and built in 1928, is on the National Register of Historic Places and features wide marble stairs, soapstone walls and painted tiles. “This is a passion project for us,” said Burns Aldridge, managing broker and principal at Ellington Realty Group. “We reached out to Highland because we wanted to highlight the best of the best that Asheville has to offer as we bring this architectural treasure back to life.”

The food hall will feature four food stalls and a Highland bar on the main floor. In addition, street-side seating and an intimate private event space will offer even more options for guests.

The Highland experience will include the following: Two bars which will include an expanded lineup of small batch, sour and barrel-aged beers; and an intimate private event space off the mezzanine with a 20s vibe and room for 40 seated guests.

“The first beer I had in Asheville was a Highland’s Gaelic Ale,” says chef Irani. “Ever since, when I think of Asheville beer, I think of Highland. It’s only fitting that the S&W Market and Highland Brewing Company, two landmarks of Asheville. come together in a perfect pairing to revitalize an important part of our downtown’s history.”

Highland Brewing aims to have the new taproom open by spring of next year.

Taken from a press release.